Purple WiFi

Location analytics

Maximise your venue’s potential

Learn about your customers

Taking analytics to the next level, wireless analytics brings an unprecedented level of insight when it comes to your consumers. Geo-fencing is also now possible, meaning you can draw invisible lines within your venue. By setting up key areas to monitor WiFi activity, you can instantly see who is within your network and where, and what’s more, trigger messages as they move into different areas of the building.

Graphs that tell a story

Gauge how long consumers will remain in these areas, what purchases they are considering and more. Key marketing strategies can then be implemented in real time. Email and messages can be sent to consumer phones, highlighting offers in the area they are visiting.

Location analytics is available at Enterprise level, integrating with Cisco MSE and the  Ruckus LBS API.

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