With ‘Click and Brick’ clearly the future for retail, it’s important that retailers integrate their physical presence on the high street with their online customer experience.
More than half of your customers now have mobile devices and Purple WiFi can offer a range of retail wireless solutions to make sure your customers are interacting with your brand when they’re shopping in your store.
With Purple WiFi, users access your in store WiFi via their Facebook, Twitter or LinkedIn account. The first time they log on, they’re asked to ‘Follow’ or ‘Like’ your page. Each time they come back, they have the option to post a message of your choosing on their timeline, giving you organic social media growth and exposure.
Purple WiFi provides a Google Analytics style interface which hosts a vast amount of information about who your customers are and how they interact with your retail outlet.
Our analytics reports provide demographic information about your shoppers – their age, gender, location and contact details. It also tracks their activity in store – when they logged on, how long they’re online, how often they visit and whether they’ve stopped visiting.
For larger retailers we can offer a bespoke solution which brings additional benefits.