A recent survey by hotels.com found that hotel guests would rather have free guest WiFi than a free breakfast. If you’re providing accommodation, offering free public WiFi within your venue is now an absolute must.
Purple WiFi offers simple hospitality solutions as a way to turn the cost of supplying public WiFi hotspots in your hotel into a powerful marketing tool that generates revenue and customer loyalty. When customers use Purple WiFi, they’re asked to ‘Like’ your Facebook page, ‘Tweet’ about you on Twitter, or ‘Follow’ you on LinkedIn. A message of your choice is added to their timeline when they log on, giving your business promotion to all of their friends, family and connections.
Purple WiFi also collects a wealth of information about your customers which you can use to market directly to them through an in-built email marketing tool.
For hotel groups, data collected by Purple WiFi’s hotspot system can be transported via an API interface to your existing customer relationship management system.
Internet security can be one of the biggest issues for hotels offering guest WiFi services. Many hoteliers have heard about the laws surrounding the supply of public WiFi hotspots and are concerned about ensuring their free WiFi is legally compliant.
Purple WiFi offers the basic level of security required by law. Our content filtering tool, available with our Premium product ensures that dangerous and inappropriate content is blocked. Our security aims to protect you from any incoming or outgoing data transactions that may damage and corrupt your ICT systems and protect you legally as a result of insecure network access.
We also provide usage tracking, so that you can supply the authorities with the relevant information if requested.