Purple WiFi

Retail and leisure

Generate data on footfall and consumer behaviour to create an integrated engagement strategy


WiFi for retail and leisure

Consumers have been researching their purchases, comparing prices and ordering online before visiting in store for years. This has been turned on its head now, with people now choosing to browse online while they are still in store, at a cinema, or even in a sports facility, to make sure they are definitely getting the best deals. Purple WiFi is a great tool to use to ensure your customers are interacting with your brand, and not your competitors, when they’re in store.

On the social side, consumers are keen to get online to share pictures and updates about their leisure activities with friends and family. For venues like cinemas, bowling alleys, go karting and casinos, Purple WiFi offers an opportunity to encourage your customers to promote your business when they’re sharing social updates.

A great way to generate additional business is by asking customers to share vouchers to promote special offers.

Download our two page PDFs about using and monetizing WiFi in the retail and leisure sectors.

 

Benefits

Benefits of Purple WiFi include:

  • Communicating discounts and multibuys
  • Rewarding loyalty with coupons
  • Understanding footfall
  • Gender and age specific heat-mapping
  • Real time engagement

There are also very specific benefits depending on the nature of your business and we’ve highlighted some examples below. Just click on the links to find out more about how Purple WiFi can encourage customer loyalty and drive revenues.