Whether your business is a sprawling shopping mall or a department store in multiple locations, understanding how your consumers move around your store, how frequently they visit and what their spending behaviour looks like is invaluable information. This kind of analytical data enables retailers to paint an accurate picture of footfall and create an effective end to end engagement experience.
Purple WiFi allows large retailers to better understand their consumers and connect online browsing with offline, face to face experiences.
By harnessing the power of social media to create direct engagement with shoppers, you can get an advantage over the competition. Directing people to dedicated landing pages, relevant to their age, gender and online activity gives you a fighting chance when competing for the consumer dollar. You can also push out dedicated messages to your consumer base with exclusive offers, gift voucher codes on their birthdays, sale periods and other news and event information.
As more than half of consumers have a mobile device, Purple WiFi provides an innovative way for them to interact with brands, even when they’re inside the building. A comprehensive analysis of mobile usage via our analytics software will provide you the means to determine the prime retail locations within your mall or centre and this can in turn help drive traffic to new retail units and or other areas where a footfall increase will be viewed as a major benefit.
We can also provide customers with an API so they can link up our ‘in store’ customer WiFi data with their other systems, potentially enabling a real single customer view.
We currently have Purple WiFi installed at a number of shopping destinations. Click on the links to view a handful of our retail case studies.