Shopping Centres

See rich analytical data to understand footfall and consumer behaviour in your store.

Whether your business is a sprawling shopping mall or a department store in multiple locations, understanding how your consumers move around your store, how frequently they visit and what their spending behaviour looks like is invaluable information.  This kind of analytical data enables retailers to paint an accurate picture of footfall and create an effective end to end engagement experience.

Reward loyalty

Purple WiFi allows large retailers to better understand their consumers and connect online browsing with offline, face to face experiences.

By harnessing the power of social media to create direct engagement with shoppers, you can get an advantage over the competition. Directing people to dedicated landing pages, relevant to their age, gender and online activity gives you a fighting chance when competing for the consumer dollar.  You can also push out dedicated messages to your consumer base with exclusive offers, gift voucher codes on their birthdays, sale periods and other news and event information.

Understand behaviour

As more than half of consumers have a mobile device, Purple WiFi provides an innovative way for them to interact with brands, even when they’re inside the building. A comprehensive analysis of mobile usage via our analytics software will provide you the means to determine the prime retail locations within your mall or centre and this can in turn help drive traffic to new retail units and or other areas where a footfall increase will be viewed as a major benefit.

We can also provide customers with an API so they can link up our ‘in store’ customer WiFi data with their other systems, potentially enabling a real single customer view.

We currently have Purple WiFi installed at a number of shopping destinations. Click on the links to view a handful of our retail case studies.

Testimonials

With Purple WiFi we can see who is logging in and where they are in the centre when they use the WiFi. This gives valuable consumer insight and helps us build more effective marketing campaigns.

Marketing Manager, The Alhambra Centre 

"The Purple WiFi solution has brought a new demographic into our scheme, as well as increasing dwell time. Business people use the WiFi in their lunch hour and this drives spend with our retailers."

Centre Manager, The Orchards Shopping Centre 

"We’re pleased to be working with Purple WiFi, giving Camden Market a means to personalize the user experience and the data intelligence for local businesses to customize their marketing campaigns."

Director of Enterprise Networks, UK&I at Cisco 

"Purple WiFi deployed quickly and the ease of use is impressive. Watching traffic flow within the market is a major reason for choosing Purple WiFi as it helps us understand how visitors move around."

IT Manager, Camden Market 

"One thing is clear already – installing the Purple WiFi solution has significantly increased the time and money people spend in store."

Store owner, Nisa Cardiff 

News

Find out more

mike greig

Press releases, Purple news, Purple WiFi

Purple WiFi appoints Mike Greig, VP Service Providers, Americas

Purple WiFi, the cloud-based Social WiFi software company, today announced the appointment of Mike G…

Jul 20, 2015 0

Find out more

Richard Jackson

Purple news, Purple WiFi

Get to know Purple People – Richard Jackson, Channel Account Manager

1) What is your very first memory? Going to a Bolton Wanderers game with my grandparents. I was too…

Jul 17, 2015 0

Find out more

Wellington-case-study--header

Case studies, Purple news, Purple WiFi

The Wellington Centre: A social shopping experience

The Wellington Centre in Aldershot has chosen Wireless Social to provide free, family-friendly and s…

Jul 15, 2015 0