Shopping Centres

See rich analytical data to understand footfall and consumer behaviour in your store.

Whether your business is a sprawling shopping mall or a department store in multiple locations, understanding how your consumers move around your store, how frequently they visit and what their spending behaviour looks like is invaluable information.  This kind of analytical data enables retailers to paint an accurate picture of footfall and create an effective end to end engagement experience.

Reward loyalty

Purple WiFi allows large retailers to better understand their consumers and connect online browsing with offline, face to face experiences.

By harnessing the power of social media to create direct engagement with shoppers, you can get an advantage over the competition. Directing people to dedicated landing pages, relevant to their age, gender and online activity gives you a fighting chance when competing for the consumer dollar.  You can also push out dedicated messages to your consumer base with exclusive offers, gift voucher codes on their birthdays, sale periods and other news and event information.

Understand behaviour

As more than half of consumers have a mobile device, Purple WiFi provides an innovative way for them to interact with brands, even when they’re inside the building. A comprehensive analysis of mobile usage via our analytics software will provide you the means to determine the prime retail locations within your mall or centre and this can in turn help drive traffic to new retail units and or other areas where a footfall increase will be viewed as a major benefit.

We can also provide customers with an API so they can link up our ‘in store’ customer WiFi data with their other systems, potentially enabling a real single customer view.

We currently have Purple WiFi installed at a number of shopping destinations. Click on the links to view a handful of our retail case studies.


With Purple WiFi we can see who is logging in and where they are in the centre when they use the WiFi. This gives valuable consumer insight and helps us build more effective marketing campaigns.

Marketing Manager, The Alhambra Centre 

"The Purple WiFi solution has brought a new demographic into our scheme, as well as increasing dwell time. Business people use the WiFi in their lunch hour and this drives spend with our retailers."

Centre Manager, The Orchards Shopping Centre 

"We’re pleased to be working with Purple WiFi, giving Camden Market a means to personalize the user experience and the data intelligence for local businesses to customize their marketing campaigns."

Director of Enterprise Networks, UK&I at Cisco 

"Purple WiFi deployed quickly and the ease of use is impressive. Watching traffic flow within the market is a major reason for choosing Purple WiFi as it helps us understand how visitors move around."

IT Manager, Camden Market 

"One thing is clear already – installing the Purple WiFi solution has significantly increased the time and money people spend in store."

Store owner, Nisa Cardiff 


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The Instillery

Press releases, Purple news

The Instillery partners with Purple WiFi

  The Instillery Group has today confirmed an exciting new partnership with Purple WiFi to bec…

Oct 1, 2015 0

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Future of bars and restaurants

Purple news, Purple WiFi, Technology

The Future of Bars and Restaurants – leveraging technology to get a competitive advantage

  When is it? The event will be held on Thursday 22nd October from 2pm at Gilgamesh Bar &…

Sep 25, 2015 1

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Purple news, Purple WiFi

Get to know Purple People: Stacy Deprey-Purper, Enterprise Sales Manager

  1) What is your very first memory? Watching a rocket ship with my dad as a toddler. 2) Wha…

Sep 18, 2015 0